How to Build a Customer Journey Map
The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
Maximizing Software Product Profitability
While there are many great resources for understanding and documenting a business model, few give deep insight on maximizing software product profitability.
How to Create Competitive Battlecards
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
Is the Product Owner Part of Business or Part of IT?
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.
Frameworks for Agile Leadership
The framework Six Thinking Hats (6TH) can hone your Agile Leadership planning skills and improve your Agile adoption. Find out how it works and download a complete walkthrough of a retrospective using our Six Thinking Hats Technique Framework.
Webinar: Product Playbook: Collaborative Roadmapping
Join Carlton Nettleton and Laura Richardson as they demonstrate how to engage a larger group of stakeholders in online collaborative roadmapping. During the webinar, they introduce 3 frameworks including Empathy Map, Prune the Product Tree (an original Innovation Game®) and Now/Next/Later.
Webinar: Why You Need a Product Playbook
Product Owners and Product Managers need a concise way to connect strategy with tactics, to generate alignment and understanding and to ensure stakeholder and customer needs are understood and met.
Product Playbook: Why You Need One
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.