Growth Pricing Workshop
This workshop tackles all of the foundational work you need to serve as input to pricing, licensing, and customer ROI models in a disciplined framework known as the The Profit Stream Pricing Model.
Through interactive sessions, collaborative exercises, conversations with other portfolio companies and application of workshop content to your specific business, you will:
- Apply Customer Value Analysis to understand the tangible and intangible benefits of your Customer’s perception of the total value of your solution.
- Align existing pricing choices to Price Strategy, Structure, Specifics, and Policies.
- Understand how to construct a Customer ROI model, inclusive of Total Cost of Ownership.
- Identify the most significant opportunities to improve pricing and licensing.
- A Customer Value Analysis identifying tangible and intangible benefits.
- An actionable model of Price Strategy, Structure, Specifics, and Policies
- A plan to create a Customer ROI model.
- An understanding and plan of how to communicate new prices, manage existing accounts and adopt a continuous approach to sustainable pricing
The workshop is followed by two, one-hour follow-up individual coaching sessions to review your organization's plan to implement identified action items from the workshop.