How does it work?
The workshop combines interactive sessions, collaborative exercises, conversations with other portfolio companies, and the application of workshop content to your specific business you will:
- Complete a Customer Benefit Analysis to understand the tangible and intangible benefits of your Customer’s perception of the total value of your solution.
- Align existing pricing choices to Price Strategy, Structure, Specifics, and Policies – the elements of the Profit Stream Pricing Model
- Understand how to construct a Customer ROI Model, including the Total Cost of Ownership.
- Identify the most significant opportunities to improve pricing and licensing.