Understanding Competitive Battle Cards

By |2021-03-17T12:02:46-04:00November 17th, 2012|Product|

A key output from a buyer intelligence program is the competitive battle card or “kill” sheet. Sales people love these but beware, battle cards can come back to haunt you! Kevin, the world’s worst sales person, wants a “kill sheet” for a competitor. He explains, “Don’t confuse me with what ...
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