How to Set Pricing Which Reflects Customer Value

By |2020-03-25T14:37:15-04:00October 17th, 2013|Product|

Pricing is all about value. "Must have" capabilities are more expensive than "nice to have." So what's the value to the client? A simple way to look at pricing is to use a 3 by 3 matrix (like a tic-tac-toe game). The vertical axis is cost of doing it myself; ...
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