Thanks to everyone who attended last week's webinar. I appreciated all the great questions. The slides are now available as well as Excel templates below. Basic Template - Excel Expanded Template - Excel Advanced Template - Excel I will also post the questions and answers from the webinar. I plan ...
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Blog Editor's Note: This post originally appeared in late 2008 when we were Enthiosys. I'm very interested in whether anyone else agrees that the list still resonates. Enjoy. Originally Published October 20, 2008 Here at Enthiosys [now Applied Frameworks] we spend a lot of time helping Product Managers become Agile. ...
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Blog Editor's Note: Luke Hohmann published many great posts for Enthiosys.com. We plan to re-publish his original posts (with only minor edits) over the next several months. We may add new commentary to update the content and generate new discussion. Originally published June 3rd 2009 Product Managers, Agile or otherwise, ...
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You’re in your first days as a product manager. In no time, your calendar is full and you have a zillion emails. There’s so much to do. Where to begin? Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to ...
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I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” I’ve long been uncomfortable with the term “marketing.” For many of us, marketing is a philosophy. Marketing is looking at the business from the ...
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Take time to work on the business, not just in the business.—Richard Rhodes Do you lead a new product management team? Where should you begin? In The Earth is Flat, Thomas Friedman expressed his view of the government’s primary role: to provide infrastructure. Make it easy to start a business, ...
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Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be a frustrating job because other departments have expectations of product management that rarely align with yours. Building expertise There are four types of desired ...
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I didn't necessarily plan for a career in product management. I spent time in development. I spent time in sales, sales engineering, and customer training and implementation. These and my college courses somewhat, perhaps accidentally, prepared me for the job. I majored in marketing and minored in computer science at the ...
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I’ve seen many product demonstrations. Some good. Some not. In some cases, it’s clear that the person doing the demo hasn’t prepared and is just following a canned script. In others, you can tell that they put a lot of time into tailoring the demo specifically for the client, but ...
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Anyone who acquires deep expertise does so at the expense of breadth.—Andrew Hargadon, author, How Breakthroughs Happen In my experience, people have either breadth or depth. Some people have a little information about almost every topic. After all, most people only have so much room in their heads. Some people ...
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