In A Framework For Evaluating Market Opportunity,  Neal Cabage asks:

How do you know whether a product idea is going to succeed if you build it and take it to market? If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be.

That is the challenge that led to the creation of the ‘product opportunity evaluation matrix’ or POEM framework.


Read more here.