Ideation, discovery, research, and analysis all inform the development of product strategy. This strategy evolves iteratively as the product team learns more about customers, their problems, and potential solutions.

However, effective communication of product strategy often presents challenges for product leaders.

Why is explaining product strategy so difficult? Sometimes the strategy lacks sufficient clarity; other times it includes excessive detail. The impact is compounded when organizational leaders, channel partners, and other stakeholders require transparency to align efforts.

However, there are ways to project confidence and competence through practical, convincing articulation of product strategy.

Frameworks for Explaining Product Strategy

Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model of the product. He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team.

During this webinar, you will learn how to:

  • Identify the elements of product strategy
  • Apply frameworks to define product strategy
  • Integrate product strategy with the business model of the product
  • Develop a product strategy message
  • Effectively communicate product strategy

This webinar was originally presented in May of 2022 in partnership with Product Management Today.

For additional reading on product strategy, see: