Software Profit Streams Book – COMING SOON!

Why Software Profit StreamsTM?

Too many companies do a poor job in pricing and licensing their software-enabled solutions. They need help.
Unfortunately, they can’t find it. The old books on pricing don’t cover the incredible breadth and depth of modern software-enabled solutions. And none of the books on business models, design thinking, UX, or value streams provide direct, actionable guidance on pricing, licensing, and creating a sustainable profit.

Our book:

Interested in Becoming a Book Reviewer?


Jason Tanner, CEO

Jason is a veteran product manager with deep expertise in Agile frameworks. In his 20+ year career, has trained thousands of Scrum students and led transformations at dozens of Fortune 500 companies. He holds an MBA from Duke and an engineering degree from Cornell. Before he started his career, Jason was an officer in the Marine Corps.

Luke Hohmann, CINO

Luke has been involved with Applied Frameworks since its founding in 2003. He later went on to start Conteneo, a collaboration software company which was acquired by Scaled Agile in 2019. He is the author of three books and cited as an inventor on more than a dozen patents. Luke is a highly sought after keynote speaker worldwide.


“The hands-on, interactive teaching style was perfect for me as a visual learner. So glad this was not two days of death by PowerPoint.”

Gloria J.

“The organization of the course was excellent. I really valued the pre-course readings and homework which allowed the live course to be dynamic and focused on solving cases rather than covering the finite details of the methodology.”

Ana Mara Q.

“The class felt very interactive despite not being co-located. The combination of the Miro board and Zoom breakout rooms helped a lot in creating an inclusive environment.”

Jemma B.