At Scrum Gathering Austin, our team engaged with the conference attendees to raise awareness around the issue of Oceans of Plastic and demonstrated the power of using frameworks to solve social problems.  Each day we used a different framework to guide the conference attendees along a journey that began with awareness and ended with action.

As you may recall from Austin, each day we used a different framework to guide you along a journey that began with awareness and ended with action. Here is a short summary of the frameworks we used plus links to whitepapers describing how you can use these frameworks on your own.

  1. What Lies Beneath: day #1 was about introducing the conference attendees to the problem of the Ocean of Plastic and beginning the process of examining this difficult problem from multiple perspectives.  This framework helped people think about any intermediate goals that would show we are on track, recognize any strengths we can apply to solving this problem and identify what impediments stand in our way.  The objective of this framework was to share knowledge and to begin to develop alignment among the Scrum Alliance community members about the scope and nature of the problem.

  2. Pains-Gains Map: day #2 was about exploring personal consumption of plastics and how our lives would be impacted if we all used less plastic.  In this framework, we asked the conference attendees to identify how using less plastic might inconvenience them (as “pains”) and what benefits they might realize (as “gains”) if they had less plastic in their lives.  Pains-Gains Map is an especially powerful framework to generate deep insights into the behavior of specific market segments, in this case, plastic consumers.

  3. Buy A Feature: day #3 was about decisions and action..  On the last day of the conference, we gave each participant a packet of fictitious money ($1500) and asked this question, “Which of these solutions to Oceans of Plastic would be most impactful from your perspective?”  Our goal with Buy A Feature was to discover which of the solutions were compelling enough for people to put their money where their mouth was.

This was great experience, so thank you to everyone who visited us at the conference, engaged with the frameworks and shared their insights with us. Remember, the white papers have instructions on how to use all these frameworks, so best of luck facilitating your own sessions.