How to Create Competitive Battlecards
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
A lot of Product Roadmaps get bogged down by becoming a detailed list of features and due dates. Avoid this pitfall by using an Opportunity Backlog to allow the product team to to explore customer problems before placing them on the Product Roadmap.
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
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To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
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That is actually a legitimate question from the perspective of a consumer. As long as the consumer gets what they want, do they really care if the value was delivervalueed via a product or a service? As a consumer in an open market, as long as I can choose how ...
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"A well-designed system filled with ordinary—but well-trained—people can consistently achieve stunning performance levels."—Robert I. Sutton What’s the status of your product management team? It’s likely some team members have formal training; others don’t. Some have years of experience; some have just started. They’ve probably got some tools they’ve used in ...
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