agile adoption

The Right Way to Do Customer Interviews

By |2022-10-04T23:04:25-04:00November 6th, 2020|Process|

A business cannot be Agile — nor have much of a chance at success generally — if it doesn’t understand its customers. While this may seem self-evident, conducting customer interviews isn’t easy. In this article we lay out the basics for successful customer research.

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